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Studio Sampersand | Branding (no animals were harmed)

Branding without harming animals

iWhite | packaging design by Studio Sampersand

Creating the foundation for brand growth

A visual identity is the cornerstone of your brand, setting the tone for how your audience perceives you and your offerings. As a seasoned art director and graphic designer I'll will work closely with you to develop a visual identity that not only reflects your values and personality but also resonates with your target audience.


Your brand is more than just a logo or a color palette—it's the visual representation of who you are and what you stand for. At Studio Sampersand, we specialize in creating comprehensive brand guidelines that encompass every aspect of your brand identity, defining your logo, typography, color palette, moodboard and further art direction. Long gone are the times when we were selling on the local market, where the one who shoutest the loudest and had the best offering were the only metrics to beat your competitor.

In addition to visual elements, your brand persona is defined by your tone of voice and messaging. Our branding services include crafting a tone of voice guide that ensures consistency and authenticity in all of your communications, helping you connect with your audience on a deeper level.

Art direction

> Ideal for established brands who want to finetune their identity or expand to new markets.

> Strategic positioning that resonates with your audience.

Your logo is the face of your brand. We specialize in crafting unique and memorable logos that capture the essence of your brand. Our logo designs are not just symbols; they are visual representations of your identity that resonate with your audience and leave a lasting impression

Logo design

> Unique logo designs, no cookie-cutter designs.

> Ideal for updating your current identity to a new level.

Transform your brand with a comprehensive visual identity. From logo design to color palettes, typography, and mockups, I'll help create cohesive visual identities that convey your brand's personality. These guidelines will assist you to create a consistent and compelling brand experience across all touchpoints.

Visual identity

> Ideal for rebrandings, making sure your brand is elevated to your new standards and/or values.

> The perfect solution for startups who want to make an impact.

Take your brand to new heights with the (re)branding and guidelines. This service goes beyond visual identity, encompassing art direction for photography and video, brand values, and tone of voice guidelines. These set of rules will guide you in making a consistent communication plan and brand management.

Brand guidelines

> For the well-established business that wants to synchronise it's touchpoints or refresh with a future-oriented strategy.

Consistent narrative & approach

Let's work together to craft a strategy that sets you apart and drives success for your business. Contact Studio Sampersand today to schedule a consultation and discover how my consultancy and marketing services can help you achieve your goals and create memorable experiences for your audience.

Fine with your current branding, but looking for graphic services to excell your touchpoints? Have a look at the design services I offer:

Fraai | identity and graphic services by Studio Sampersand
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